Also via Tim Worstall, would you hire a “PR guru” who uses (at least) eight different fonts on his own homepage? Note that, underneath his Superhero Personality Test post, the next two items on Stuart Bruce’s site are about the messiness of the e-democracy Weblog and the importance of using plain text in email. Best of all though is that he sets his name and tagline—“the science of public relations down to a fine art”—in the really-ought-to-be-haram Comic Sans.