Plastered across the front of the Observer this morning I read:

“PRESCOTT EXPLOITED ME—SAYS TEARFUL EX-MISTRESS.“

Woman starts affair with prominent married politician and gets screwed over. As a story it’s up there with “DOG BITES CHEWY PLASTIC BONE!” but the punters never tire of it.

There’s a reason why men like John Prescott behave badly: women like Tracey Temple reward their bad behaviour. Incentives matter—as I am sure Max Clifford has been explaining on Tracey’s behalf to a number of newspaper editors these past few days.