Their Website‘s tagline could be the most horrible “high concept” conceivable today:

“Web 2.0 Reality TV”

Their banner photo features a twentysomething in thick-black-rimmed retrospectacles and casual wear carrying a pile of chuggable soft drinks. Their About page contains the following phrases:

“captures the promise, the perils, the pride, the pressure, the pain and pitfalls of launching a web 2.0 company”

“where else can you catch a behind-the-scenes glance of some very awesome people? “

“Nothing is held back and everything is possible. The show is packed with precarious situations wherein hilarity ensues.”

I have a cache of Nerf guns and Air Miles. Friends, we saddle up at dawn tomorrow, fly to the States, and hunt every last one of them down.