She doesn’t get the fancy sound, lighting, backing band, and monitoring mixer; but then Sara Bareilles is a musician not a filmstar. Even if this amateurish video was planted on YouTube as some kind of cunning lo-fi viral marketing trick, there’s no denying the woman’s talent. Her performance starts well and gets better and better until the even chattering fools in the audience waiting for the main attraction have to pay attention. Check this out.
17Jun08 — 1
The thing is, cunning lo-fi viral marketing tricks only work if the video actually contains something worth showing your mates. Nobody wants to pass on a turd*. So it’s a form of marketing that actually benefits the talented and filters out the talentless.
* Insert your own Mark Oaten joke here.