Today the undeniably charismatic CEO of Apple Computer Inc., Steve Jobs, gave his keynote address to the Macworld Conference and Expo in San Francisco. As often he announced some new shiny things for people with roll-neck sweaters (and Backword Dave) to buy, including the iPod Shuffle—an iPod for runners. It has no moving parts, no screen, and holds 99 songs. Tracks stored on it play in random order. The page on Apple’s Website describing the new gadget carries an interesting footnote. Chewing gum sticks are shown propped up next to the machine itself and the caption to the image reads:

“iPod Shuffle: Smaller than a pack of gum and much more fun.(2)”

At the bottom of the page:

“(2) “Do not eat iPod shuffle.”

[via Slashdot]